Which of the Following Statements Is True About Source Power

question 42

Multiple Choice

Which of the following statements is true about source power?

• A)It can never be used in nonpersonal selling situations.
• B)It is most effective in nonpersonal selling situations.
• C)Persuasion induced through compliance is always long-term.
• D)Perceived scrutiny is an important factor of source power.
• E)Power as a source characteristic is very easy to apply in a nonpersonal influence situations.

Grasp the concept and importance of market share and profitability analysis in assessing business performance.

Comprehend the role of strategic planning tools in guiding marketing strategies.

Elicit the significance of a well-crafted mission statement and situational analysis in strategic marketing planning.

Understand the promotional mix and its adjustment to enhance business performance.

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Definitions:

Assertiveness

Involves expressing one's thoughts, feelings, and beliefs in a direct, honest, and appropriate way that respects the rights of others.

Cooperative Responses

Reactions or behaviors that involve working together towards a common goal or solving a problem collectively.

Managing Conflict

The process of identifying and addressing differences that have the potential to disrupt harmony and productivity in an organization or relationship.

Assertiveness

The quality of being self-assured and confident without being aggressive, allowing for clear and direct communication.