An Advertiser May Design an Ad in Which the Visual

question 101

Multiple Choice

An advertiser may design an ad in which the visual portion is incongruent with or contradicts the verbal information as a strategy to:

• A)gain consumers' attention.
• B)confuse consumers.
• C)distract consumers.
• D)get consumers to engage in more simplistic processing.
• E)distract consumers from the negative aspects of the product.

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Definitions:

Visual Impulses

Signals transmitted from the retina to the brain, allowing for the perception of sight.

Lateral Hemispheres

Regions of the cerebellum involved in planning, executing, and learning motor movements.

Fine Motor Coordination

The ability to use small muscles, particularly in the hands and fingers, precisely, often necessary for tasks like writing, typing, and manipulating small objects.

Cerebellar Peduncles

Three pairs of stalk-like structures that connect the cerebellum to the brainstem, involved in movement and posture.