Marketers Should Draw Definite Conclusions in Their Advertising Messages When

question 22

Multiple Choice

Marketers should draw definite conclusions in their advertising messages when:

• A)the audience is highly educated.
• B)the product or service is highly personal or emotionally involving so that the audience does not have the time to draw a conclusion.
• C)immediate action is an objective,and the audience does not have the time or opportunity to draw a conclusion.
• D)the marketer wants to increase the audiences' involvement in the message.
• E)the message is simple and likely to be easily understood by the audience.

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Definitions:

Custom Cabinets

Custom-made storage units designed and built to meet the specific dimensions, style, and needs of a homeowner or business.

Green Enterprises

Businesses that operate with a focus on environmental sustainability, reducing carbon footprint, and promoting eco-friendly practices.

Incremental Cash Inflow

The additional cash flow a company receives from undertaking a project or investment.

Sales Units

The total quantity or number of products sold by a company in a given period.