The Top of the Ad in a Magazine Targeted to Women

question 21

Multiple Choice

The top of the ad in a magazine targeted to women reads,"Synvise can be a great approach to osteoarthritis knee pain,says LPGA golfer Nancy Lopez and Synvise user." The rest of the ad copy explains how the prescription medication works and describes possible side-effects.The ad's source is hoping its message benefits from the:

• A)primacy effect.
• B)recency effect.
• C)sleeper effect.
• D)credibility effect.
• E)compliance hierarchy.

---

Definitions:

Contextual Intelligence

The ability to understand the limits of our knowledge and adapt that knowledge to an environment different from the one in which it was developed.

Components

The individual parts or elements that make up a larger system or whole.

Contextual Intelligence

The ability to understand the limits of our knowledge and to adapt that knowledge to an environment different from the one in which it was developed.

Vocabulary

The set of words known and used by a person in a particular language.