What Type of Message Structure Should a Marketer Use If

question 107

Multiple Choice

What type of message structure should a marketer use if immediate behavior is not an objective of the advertiser and repeated exposure will give the target audience opportunity to draw their own conclusions?

• A)An open-ended message
• B)A close-ended message
• C)A primacy message
• D)A refutational appeal
• E)A fear appeal

---

Definitions:

Transposition

The accidental rearrangement of digits of a number. Example: 152 → 125.

Error

A mistake in recording transactions or in financial statements, often requiring adjustments or corrections.

Trial Balance

A bookkeeping worksheet in which the balances of all ledgers are compiled into debit and credit columns to ensure a company's bookkeeping system is mathematically correct.

Journalized

The process of recording financial transactions in a journal before they are posted to ledger accounts.