A Dental Hygienist in an Ad for Toothpaste Is Quoted

question 78

Multiple Choice

A dental hygienist in an ad for toothpaste is quoted as saying,"If patients could see what I see,they'd all use Colgate Total." Since everyone who goes to a dentist regularly is worried about plaque,gingivitis,and cavities,and her statement implies other brands do a poorer job than Colgate Total at preventing dental problems,Colgate is using a(n) _____ appeal.

• A)comparative
• B)irrational
• C)humor
• D)fear
• E)nonverbal

---

Definitions:

Real GDP

The total value of goods and services produced in a country, adjusted for inflation or deflation, providing a more accurate measure of economic output.

Potential Output

The highest level of real GDP that an economy can achieve when it is operating at full capacity, without causing inflation.

Recessionary Gap

A situation where an economy's real GDP is lower than its potential GDP, leading to underutilized resources and higher unemployment.

Potential Output

The maximum amount of goods and services an economy can produce when it is using all of its resources efficiently.