The Blooms Deodorant Ad Campaign That Used the Slogan,"Aren't You

question 77

Multiple Choice

The Blooms deodorant ad campaign that used the slogan,"Aren't you glad you use Blooms? Don't you wish everybody did?" is a good example of:

• A)a low fear appeal.
• B)an irrational appeal.
• C)comparative advertising.
• D)a refutational appeal.
• E)source power.

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Definitions:

Average Wage

The mean earnings of workers in a specific job, industry, or region, often used to compare economic wellbeing.

Dispersed

Spread out or scattered, not concentrated in one area.

Data Distribution

The way in which data points are spread or dispersed across values in a dataset.

Skewness

A measure of the asymmetry of the probability distribution of a real-valued random variable; indicates how the tail on one side of the distribution compares to the tail on the other side.