Marketers Who Try to Select Spokespeople Whose Traits Will Maximize

question 108

Multiple Choice

Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility.The two important dimensions associated with credibility are:

• A)consistency and image.
• B)image and trustworthiness.
• C)recognizability and expertise.
• D)expertise and trustworthiness.
• E)image and expertise.