Which of the Following Statements Is True About the Use

question 72

Multiple Choice

Which of the following statements is true about the use of corporate leaders as advertising spokespersons?

• A)Many companies believe the use of a company president or CEO is an ineffective way of expressing the company's commitment to quality and customer service.
• B)Only major Fortune 500 type companies use corporate leaders as spokespersons.
• C)The use of corporate leaders as spokespersons can create problems if the firm's image becomes too closely tied to this individual.
• D)Corporate spokespersons are ineffective for consumer products.
• E)Corporate spokespersons improve the message source image but have no effect on its trustworthiness.

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Definitions:

Aggregate Demand

The total demand for all goods and services within an economy at given price levels and in a given time period.

Short Run

A period during which at least one of a firm's inputs is fixed, only allowing the firm to vary some inputs while others remain unchanged.

Long Run

In economics, a period of time during which all factors of production and costs are variable, allowing full adjustment to any change in the market.

ARRA

The American Recovery and Reinvestment Act of 2009, a stimulus package aimed at helping the United States recover from the Great Recession.