Which of the Following Statements Is True About Celebrity Endorsers

question 104

Multiple Choice

Which of the following statements is true about celebrity endorsers?

• A)Consumers who are very knowledgeable about a product or service tend to be most persuaded by celebrity endorsers.
• B)The teenage market is generally not receptive to celebrity endorsers.
• C)An individual who has strong feelings about a product will be less likely to be influenced by a celebrity endorser than someone who has a neutral attitude about the same product.
• D)Recent studies suggest celebrity endorsements are becoming increasingly more important in purchase decisions.
• E)Marketers do not have to worry about the personal images of the celebrities while choosing one to endorse a product or a service.

Comprehend how mood influences information processing and social cognition.

Explore the interaction between motivation, emotion, and social cognition in shaping perceptions and actions.

Understand the motivational underpinnings of cognitive processes including the desire for accuracy, certainty, and maintaining valued beliefs.

Grasp the implications of metaphors in facilitating understanding of abstract concepts through concrete experiences.

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Definitions:

Drug Therapies

treatments involving prescription medications designed to treat or manage specific diseases, disorders, or conditions by altering biochemical or physiological processes.

Sociotherapy

A therapeutic intervention that focuses on social factors and community in the treatment of mental health issues, aiming to improve interpersonal skills and social functioning.

Mind-blindness

A condition often associated with autism spectrum disorders, characterized by difficulty in attributing mental states to oneself and others, leading to challenges in understanding what others are thinking or feeling.

Excessive Logic

Applying logical reasoning in an overextended way, sometimes at the expense of emotional understanding or social appropriateness.