A Marketer Should Present the Strong Points at the Beginning

question 51

Multiple Choice

A marketer should present the strong points at the beginning of an advertisement only when:

• A)the target audience supports and can connect well with the communicators' position and the message.
• B)the target audience is not interested in the topic.
• C)the target audience is interested in the topic.
• D)the target audience has used the product and has favorable image of the product.
• E)immediate action is an objective.

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Definitions:

Learned Helplessness

A condition in which a person or animal learns to behave helplessly, failing to respond even though there are opportunities for them to help themselves by avoiding unpleasant situations or by gaining positive rewards.

Internal Locus

The belief that one's actions are primarily controlled by personal decisions and efforts rather than external factors.

Type A Personality

A temperament characterized by excessive ambition, aggression, competitiveness, drive, impatience, need for control, focus on quantity over quality and unrealistic sense of urgency.

Uncontrollable Aversive Events

Situations or events that are unpleasant or harmful and cannot be controlled or avoided by the individual, often leading to feelings of helplessness.