When Can a High Credibility Source Be Less Effective Than

question 50

Multiple Choice

When can a high credibility source be less effective than a moderately credible source?

• A)When a receiver has an unfavorable initial attitude or position on the issue.
• B)When a receiver has a favorable initial attitude or position on the issue.
• C)When the source is arguing for a position that is not in line with his or her own best interest.
• D)When the high credibility source is a celebrity.
• E)High credibility sources are always more effective than low credibility sources.

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Definitions:

Allowance Method

An accounting technique that estimates and deducts accounts receivable deemed to be uncollectible from total receivables, creating an allowance for doubtful accounts.

Uncollectible Receivables

Debts owed to a company that are considered uncollectible and are written off as a loss.

Bad Debt Expense

An expense account representing the estimated uncollectible accounts receivable.

Direct Write-off Method

An accounting method where bad debts are expensed only when specific accounts are deemed uncollectible and written off.