When the Typical Consumer in Zip Code 63119 Is a Senior

question 70

Multiple Choice

When the typical consumer in zip code 63119 is a senior citizen with several children over the age of 25,has a college degree,and is retired,this is an example of what type of information?

• A)TQM
• B)performance-monitoring
• C)geo-demographic
• D)the marketing concept

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Definitions:

Partial Reinforcement

A conditioning schedule in which a response is sometimes reinforced, leading to more resistant behavior to extinction than continuous reinforcement.

Continuous Reinforcement

A reinforcement schedule in which a reward follows every correct response, often used to establish or strengthen new behaviors.

Operant Conditioning

A training mechanism that adjusts the vigor of an activity by the addition of incentives or the imposition of penalties.

Immediate Reinforcement

The immediate reward or punishment following a behavior, which influences the likelihood of that behavior being repeated.