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_____ is the application of the scientific method in searching for the truth about marketing phenomena.
Current Ratio
A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year, by comparing its current assets to its current liabilities.
Net Working Capital Turnover
A measure of how effectively a company is using its working capital (current assets minus current liabilities) to generate sales.
Total Fixed Assets
The total value of all long-term, tangible assets held by a company for use in production but not for resale.
Long-Term Liabilities
Obligations due to be paid or settled beyond one year, including loans, bonds, lease obligations, and pension obligations.
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