The Ideal Size of a Focus Group Is 20 to 25

question 42

True/False

The ideal size of a focus group is 20 to 25 people.

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Definitions:

Price Elasticity

A calculation that shows the impact of price changes on the quantity of a good that is demanded.

Price Increase

A rise in the cost of goods or services, affecting the purchasing power of consumers.

Widgets

A generic term often used to refer to any hypothetical manufactured good or product.

Sales Decrease

A situation in which the quantity of products sold by a company or in a market declines.