When Subway Sandwiches Uses Secondary Data to Determine the Best

question 50

Multiple Choice

When Subway Sandwiches uses secondary data to determine the best location for its franchise outlets,this is an example of:

• A)site analysis
• B)model building
• C)database marketing
• D)market tracking

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Definitions:

Economic Forces

Factors that influence the behavior of the economy at both micro and macro levels, including but not limited to supply and demand, inflation, and unemployment rates.

Social Structure

refers to the organized pattern of social relationships and social institutions that together compose society.

Evolutionary Concept

A principle in biology that explains the process by which organisms change over generations through variations in heritable characteristics.

Social Facts

Durkheim's concept for norms, values, structures, and social practices that exert influence on individual behaviors and are external to the individual.