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When Subway Sandwiches uses secondary data to determine the best location for its franchise outlets,this is an example of:
Q4: The control method of test-marketing is also
Q5: A confound in an experiment means that
Q28: Discuss the role of observation as a
Q40: An organization's inventory figures are a good
Q53: Many retailers mine the databases provided by
Q54: Test-market studies should be concerned with initial
Q58: A focus group moderator needs to be
Q61: In information technology,_ is data formatted (structured)to
Q64: When a marketing researcher describes the age,gender,income,and
Q67: A generalized idea that represents something of