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Explain How Response Rates Are Determined for Surveys and Discuss

question 43

Essay

Explain how response rates are determined for surveys and discuss ways to increase response rates for mail surveys.


Definitions:

Collection Policy

Guidelines and procedures set by a company to manage and collect accounts receivable, or the money owed by customers.

Working Capital

The difference between a company's current assets and current liabilities, indicating the liquidity available to run its operations.

Compensating Balances

A minimum account balance that a company agrees to maintain in a bank account to offset the cost of banking services provided.

Transactions Balance

The amount of money held to conduct transactions in the short term, usually reflecting the liquidity needs of an individual or a company.

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