The Most Refined Measure of Web Site Traffic Is Click-Through

question 47

True/False

The most refined measure of Web site traffic is click-through rate (CTR).

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Definitions:

Economic Thinking

A method of evaluating issues and making decisions based on the principles of economics, such as cost-benefit analysis, scarcity, and opportunity cost.

Marginal Change

A small, incremental adjustment to an existing set of conditions or a decision.

Incremental Adjustment

A small, step-by-step change or modification made in order to improve a system or process.

Significant Adjustment

describes a major change or modification in operations, policies, or strategies, typically in response to external or internal factors.