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A researcher is conducting an experiment in which one group of people is exposed to an advertisement and another group is exposed to another advertisement.He is examining the effect of headline font sizes on consumers' attitude toward the brand advertised.The participants in this experimental research are referred to as:
Moderate Intensity
A level of exercise or physical activity that raises the heart rate and induces sweating, yet allows one to carry on a conversation.
Omega-3
A type of essential fatty acid found in fish oils and certain plant oils, beneficial for heart health and brain function.
Body Mass Index
A numerical calculation using height and weight to estimate a person's body fat and assess their risk for diseases related to overweight or obesity.
Moderate-Intensity Exercise
A level of exercise that raises the heart rate to 50-70% of the maximum heart rate, improving cardiovascular health without excessive strain.
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