When an Experiment Is Conducted on the Premises of a Marketing

question 47

Multiple Choice

When an experiment is conducted on the premises of a marketing research organization,this is an example of a:

• A)static group design
• B)laboratory experiment
• C)field experiment
• D)controlled store test

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Definitions:

Demographic Segment

A market division based on demographic factors, such as age, race, gender, income, or education level, to refine marketing and targeting strategies.