A Test-Market Study in Which Participants Go to a Laboratory

question 65

Short Answer

A test-market study in which participants go to a laboratory and "shop" in a small room that resembles a supermarket aisle to estimate purchase rates is called a ____________________ test-market.

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Definitions:

Division of Labour

The practice of dividing work into distinct tasks or roles, specialized by individuals or groups, to increase efficiency and productivity.

Hierarchy of Authority

The ordered arrangement of individuals within an organization according to their levels of power or authority, usually from the highest to the lowest rank.

Rationality

The quality of being based on or in accordance with reason or logic.

Functional Structures

An organizational design that groups employees according to their specialized roles or functions, facilitating efficiency and expertise development.