The Degree of Agreement Among Judges That a Scale Measures

question 42

Short Answer

The degree of agreement among judges that a scale measures what it is intended to measure is called the ____________________ validity of the scale.

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Definitions:

Overall Impression

The general perception or feeling that people have about a product, service, or organization.

Virtual Spaces

Digital environments that allow users to interact with each other and digital objects within a computer-generated or internet-based context.

SAM

Serviceable available market; the section of the TAM that your product or service intends to target.

SOM

Share of market; the portion of SAM that your company is realistically likely to reach.