What Type of Scales Asks a Respondent to Rate a Concept,such

question 23

Multiple Choice

What type of scales asks a respondent to rate a concept,such as a specific brand,in comparison with a benchmark (i.e. ,a competing brand) explicitly used as a frame of reference?

• A)comparative rating scale
• B)monadic rating scale
• C)semantic differential
• D)ladder scale

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Definitions:

Year-End Inventory

The total value of a company's inventory at the end of its fiscal year.

Consignee's Location

The address or place where goods are to be delivered, typically belonging to the person or entity that will receive the goods.

Gross Profit Rate

An economic indicator that calculates the ratio of net income to sales revenue after deducting the cost of goods sold.

Net Sales

Revenue from sales minus returns, allowances, and discounts.