When a Customer Is Selecting a Flight at Southwest Airlines

question 85

Short Answer

When a customer is selecting a flight at Southwest Airlines Web site by clicking on a circular icon next to the flight of her choice,this is called a(n)____________________.

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Definitions:

Stimulation

The action of arousing interest, excitement, or activity in someone or something.

Sensation

The process by which sensory receptors and the nervous system receive and represent stimuli from the environment.

Perception

The process of organizing and interpreting sensory information to make it meaningful.

Absolute Threshold

The minimum stimulus intensity required to detect a stimulus or produce a sensory response in at least 50% of trials, indicating the limits of human sensory perception.