When the Head of the Marketing Research Department Instructs Field

question 75

Multiple Choice

When the head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands,this represents what type of sampling procedure?

• A)systematic sample
• B)quota sample
• C)area sample
• D)multistage sample

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Definitions:

Analogous Problem

A problem that shares similar features with another problem, allowing solutions or insights from one to inform the other.

Problem Solving

The process of working through details of an issue to reach a solution, often involving analytical or creative techniques.

Productive Restructuring

The cognitive process of reorganizing one’s understanding of a given subject to make the learning process more efficient.

Mental Set

A framework for thinking about a problem based on previous experiences and perceptions, which can both aid and limit problem-solving.