When the Head of the Marketing Research Department Instructs Field

question 75

Multiple Choice

When the head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands,this represents what type of sampling procedure?

• A)systematic sample
• B)quota sample
• C)area sample
• D)multistage sample

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Definitions:

Operating Guidelines

Set rules or protocols designed to guide the operation of systems, processes, or activities.

Proposal

A formal suggestion or plan put forward for consideration or discussion by others.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives.

Advertising Client

A company or individual who hires advertising agencies to create and manage marketing and advertising campaigns.