What Are Descriptive Statistics and Why Are They Used in Marketing

question 63

Essay

What are descriptive statistics and why are they used in marketing research?

---

Definitions:

Decrease Stockholders' Equity

A reduction in the value of ownership interest in a company, often due to losses, dividend payments, or share buybacks.

Income Statement

A financial document that reports a company's revenues, expenses, and net income over a specific period.

March 31

The date which marks the end of the first quarter in the calendar year for many financial and academic institutions.

Accounting Equation

The fundamental principle of accounting that states assets equal liabilities plus owner's equity, providing the basis for double-entry bookkeeping.