It Is Hypothesized That an Individual's Style of Processing Information

question 60

Multiple Choice

It is hypothesized that an individual's style of processing information (i.e. ,verbal or visual) will influence the impact an advertising execution will have on attitudes toward the brand advertised.Style of processing,then,is considered which type of variable?

• A)dependent variable
• B)external variable
• C)internal variable
• D)moderating variable

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Definitions:

Sympathetic Nervous System

A part of the autonomic nervous system that serves to accelerate the heart rate, constrict blood vessels, and raise blood pressure, commonly activated in response to stress or fear.

Parasympathetic Nervous System

A division of the autonomic nervous system responsible for conserving energy and promoting a state of calmness and rest.

Acetylcholine

A neurotransmitter in both the central and peripheral nervous systems that plays an important role in muscle activation, memory, and learning.

Norepinephrine

A neurotransmitter and hormone involved in the body's fight or flight response, affecting heart rate, blood pressure, and blood glucose levels.