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Another form of the alternative hypothesis when testing the difference between the means of the two groups is:
Secondary Data
Information collected for alternative purposes prior to the study.
Buying Behavior
The decision-making processes and actions of consumers regarding the search for, selection, purchase, use, and disposal of goods and services.
Marketing Research Process
A systematic methodology for gathering, recording, and analyzing data about issues related to marketing products and services.
Focus Groups
A research method that gathers feedback, opinions, or perceptions from a group of people about a product, service, concept, or idea.
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