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Explain Why and How a Marketing Researcher Uses Factor Analysis

question 7

Essay

Explain why and how a marketing researcher uses factor analysis.


Definitions:

Ethical Dilemma

A situation in which a person must choose between two or more conflicting moral principles, making the correct choice inherently difficult.

Universal Law

A principle or rule that is thought to be applicable everywhere and always, governing conduct or phenomena.

Rational Creatures

Beings capable of reasoning, making informed decisions, and understanding the implications of their actions, often applied in philosophical contexts to distinguish humans from other animals.

Maxim

A brief, concise saying that conveys a universal principle or ethical guideline.

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