Explain Why and How a Marketing Researcher Uses Factor Analysis

question 7

Essay

Explain why and how a marketing researcher uses factor analysis.

---

Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response which is initially elicited by the second stimulus is eventually elicited by the first stimulus alone.

Conditioned Response (CR)

The learned reaction or response to a previously neutral stimulus, after the stimulus has been repeatedly presented along with an unconditioned stimulus.

Unconditioned Stimulus (US)

A stimulus that naturally triggers a reflexive response without prior learning.

Extinction

In behavioral psychology, the gradual weakening and disappearance of a conditioned response when the conditioned stimulus is presented without the unconditioned stimulus.