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Suppose that you went out on two dates with someone from one of your classes. You were not crazy about the person, but you did not dislike the person either. You thought that you would just wait and see how things turned out. Surprisingly, however, the person sent you an e-mail after your second date and wrote: "I just don't think we have good chemistry, but it was nice meeting you! Sayonara!" All of a sudden, the person becomes much more attractive to you. You wonder what you did wrong, and you strategize about how to get another chance. You are most likely experiencing ____.
Discount Retailers
Stores that offer products at lower prices by accepting lower margins in return for a high sales volume.
Arbitrage
The practice of taking advantage of price differences between markets to make a profit.
Vertical Contracts
Agreements between firms at different levels in the supply chain (e.g., manufacturer and retailer) to govern the terms of sale or purchase.
Costly Activities
Actions or processes that require a significant amount of resources, such as time, money, or effort.
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