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When People Are Making Decisions Among Several Different Choices (E

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Essay

When people are making decisions among several different choices (e.g., choosing a car to purchase), there are several patterns of irrational thought to which they commonly fall prey. Please identify and discuss three of these.


Definitions:

Personal Identity

An individual's conception and expression of their own self and personality, including aspects of their life that make them unique.

Perceptual Defence

A psychological mechanism that screens and excludes from consciousness distressing or threatening information.

Target Cues

Specific indicators that guide individuals' attention or actions towards a particular goal or outcome.

Bruner's Model

A theory of cognitive development proposed by Jerome Bruner, emphasizing the importance of categorization and the conceptualization of learning as an active process.

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