MATCHING Complete the Following Using the Terms Listed

question 76

Multiple Choice

MATCHING
Complete the following using the terms listed.
-_____ involves developing close bonds with customers,suppliers,and employees.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)utility
• G)marketing mix
• H)data mining
• I)consumer behavior
• J)ownership utility
• K)exchange process
• L)B2B
• M)lifetime value of a customer
• N)relationship marketing
• O)frequency marketing
• P)product-related segmentation

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Definitions:

Salaries Expense

The total amount paid to employees for services rendered during a specific period, recorded as an expense on the income statement.

Supplies

Materials and items consumed or used in the operation of a business or manufacturing process that are not part of the final product.

Unearned Rent

Income received by a company for rent that has not yet been earned because the rental period has not occurred.

Prepaid Rent

An expense that has been paid in advance for the use of a property, recognized as an asset until the rental period occurs.