Complete the Following Using the Terms Listed Below

question 129

Multiple Choice

Complete the following using the terms listed below.
-Marketing researchers use government statistics, or ______, as a low cost and quick access to consumer information.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)end-use segmentation
• G)marketing mix
• H)data mining
• I)consumer behaviour
• J)ownership utility
• K)exchange process
• L)B2B
• M)person marketing
• N)mass customization
• O)frequency marketing
• P)co-marketing
• Q)co-branding

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Definitions:

UNESCO

The United Nations Educational, Scientific and Cultural Organization, a specialized agency aimed at promoting world peace and security through international cooperation in education, the sciences, and culture.

Developing Countries

Refer to nations with a lower level of material wellbeing, industrialization, and income per capita compared to developed countries.

Media Products

Media products refer to content created for distribution across various platforms, including television shows, movies, music, newspapers, and digital content.

Conglomerates

Large corporations that own a collection of smaller companies across various industries.