Complete the Following Using the Terms Listed

question 85

Multiple Choice

Complete the following using the terms listed.
-_____ attempts to isolate the traits that distinguish a certain group of customers from the overall market.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Ordinal

A type of qualitative data that involves order or ranking of the values, but the intervals between the values are not necessarily uniform.

Ratio

A comparative statistic that shows the relative size of two numbers or quantities to each other, expressed as "x to y" or x:y.

Ratio

A mathematical relationship between two numbers indicating how many times the first number contains the second.

Interval

A range of values between two points, often used in reference to scales in measurements.