Complete the Following Using the Terms Listed Below

question 139

Multiple Choice

Complete the following using the terms listed below.
-Goods and services purchased to be used in the production of other goods for resale.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)end-use segmentation
• G)marketing mix
• H)data mining
• I)consumer behaviour
• J)ownership utility
• K)exchange process
• L)B2B
• M)person marketing
• N)mass customization
• O)frequency marketing
• P)co-marketing
• Q)co-branding

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Definitions:

Abraham Maslow's

Abraham Maslow's work in psychology emphasized the importance of focusing on the positive qualities in people, as opposed to treating them as a 'bag of symptoms'.

Hierarchy of Needs

A motivational theory in psychology proposed by Abraham Maslow, suggesting that people are motivated to fulfill basic needs before moving on to other, more advanced needs, culminating in self-actualization.

Physiological

Relating to the functions and activities of living organisms and their parts, including all physical and chemical processes.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, often seen as the highest need in Maslow's hierarchy of needs.