Complete the Following Using the Terms Listed

question 21

Multiple Choice

Complete the following using the terms listed.
-_____ programs reward purchasers with cash,rebates,merchandise,and other premiums for multiple purchases.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

---

Definitions:

Gallup Poll

A survey or series of surveys conducted by Gallup, a research-based consulting company, to assess public opinion on various topics globally.

Less Risky Career

A professional path that is perceived to have a lower probability of failure or loss.

Equal Incomes

The economic condition in which all individuals or entities earn the same amount of income.

Entrepreneurship Educators

Individuals or institutions dedicated to teaching and training aspiring entrepreneurs, covering aspects of business creation, management, and innovation.