MATCHING Complete the Following Using the Terms Listed

question 76

Multiple Choice

MATCHING
Complete the following using the terms listed.
-_____ involves developing close bonds with customers,suppliers,and employees.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)utility
• G)marketing mix
• H)data mining
• I)consumer behavior
• J)ownership utility
• K)exchange process
• L)B2B
• M)lifetime value of a customer
• N)relationship marketing
• O)frequency marketing
• P)product-related segmentation

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Definitions:

Antisocial

Exhibiting behaviors that violate social norms and can negatively affect others, often associated with a lack of consideration or concern for the well-being of others.

Borderline

Often referring to Borderline Personality Disorder, a mental health condition characterized by mood swings, unstable relationships, self-image issues, and impulsive behavior.

Schizotypal

A personality disorder characterized by severe social anxiety, thought disorder, paranoid ideation, derealization, transient psychosis, and often unconventional beliefs.

Narcissistic

A personality trait characterized by an excessive focus on oneself, a high need for admiration, and a lack of empathy for others.