Thomas Is Using Demographic Data Methods for Segmenting a Market

question 118

Multiple Choice

Thomas is using demographic data methods for segmenting a market.He will use all of the following EXCEPT _____.

• A)age
• B)education
• C)location
• D)income

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Definitions:

Standard Costs

Predetermined costs for materials, labor, and overhead that are used as benchmarks to measure actual performance against expected results.

Cost Of Goods Sold Account

An account in the general ledger that tracks the direct costs attributable to the production of the goods sold by a company.

Budgeted Variable Factory Overhead

The standard variable overhead for the actual units produced.

Standard Variable Overhead

The budgeted, or standard, cost associated with variable overheads that change with the level of production activity.