Which of the Following Is NOT Consistent with Relationship Marketing

question 174

Multiple Choice

Which of the following is NOT consistent with relationship marketing?

• A) focusing on attaining new customers, even at the expense of losing long-term ones
• B) developing partnerships with suppliers
• C) developing partnerships with customers
• D) supporting other businesses where that support is beneficial to the company's goals

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Definitions:

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen.

Social Status

The position or rank of a person or group within the social hierarchy.

Environmental Factor

Any external influence, including social, cultural, and physical environments, that can affect an individual’s development and behavior.

Self-Selection

The process by which individuals choose themselves into a group or situation based on their own preferences or attributes, potentially leading to non-random sampling.