Fiona Has Initiated a Project to Establish a Company Web

question 63

Multiple Choice

Fiona has initiated a project to establish a company Web site for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors,post-purchase evaluations,lifestyles,and future expectations for service.Fiona plANS to use the Internet for ________.

• A)market segmentation
• B)end-use segmentation
• C)organization marketing
• D)relationship marketing

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Definitions:

Copyright Protection

The legal right granted to the creator of original work, providing the exclusive right to use, distribute, and reproduce the work.

Copyright Infringement

Any violation of someone’s rights under copyright laws, such as reproducing his or her work without permission.

DRM

Digital Rights Management, technology used to control the use of digital content and devices after sale.

Access Control

Access control is a security technique that regulates who or what can view or use resources in a computing environment, encompassing authorization, authentication, and audit.