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Karen is aware of both Coke and Pepsi,but she buys whichever is on sale.Karen is at the stage of brand recognition but not yet at the stage of brand preference.
Long-run Phillips Curve
A graphical representation suggesting that in the long run, there is no trade-off between inflation and unemployment, as the economy adjusts to natural levels of employment.
Labor Force
The total number of workers, including both the employed and the unemployed
Expected Inflation
The rate at which general prices of goods and services are anticipated to rise over a specific period.
Actual Inflation
The actual rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.
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