Since Potential Customers Are Unaware of a Product During Its

question 135

Multiple Choice

Since potential customers are unaware of a product during its introductory stage,initial promotion concentrates on ________.

• A)reducing the size of an available market through selective advertising
• B)informing the market about the item and explaining its features,uses,and benefits
• C)communicating new uses for the product
• D)getting word-of-mouth referrals

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Definitions:

Political Dissent

The expression of disagreement or opposition to prevailing ideas or policies, especially in a political context.

Southern Strategy

A political strategy aimed at gaining support in the southern United States, often associated with appealing to racial sentiments.

Richard M. Nixon

The 37th President of the United States, known for his involvement in the Watergate scandal and his policy of détente with the Soviet Union.