MATCHING Complete the Following Using the Terms Listed

question 133

Multiple Choice

MATCHING
Complete the following using the terms listed.
-_____ is a persuasive type of sales presentation that promotes a good or service whose benefits are not readily apparent or whose purchase decision requires a close analysis of alternatives.

• A)breakeven analysis
• B)promotional mix
• C)volume objective
• D)institutional advertising
• E)EDLP
• F)creative selling
• G)point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)pulling strategy
• K)integrated marketing communications
• L)publicity
• M)telemarking

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Definitions:

Work in Process

The inventory of materials that are being processed into finished goods, also known as work-in-progress.

Direct Materials

Divulged as essential components, direct materials primarily encompass tangible substances employed in the fabrication of a product, distinctly identifiable in the final offering.

Materials Requisitions

A document used to request the transfer of materials from a storeroom to a production area.

Controlling Account

The account in the general ledger that summarizes the balances of the accounts in a subsidiary ledger.