MATCHING Complete the Following Using the Terms Listed

question 12

Multiple Choice

MATCHING
Complete the following using the terms listed.
-A(n) _____relies on personal selling and sales promotion to market an item to wholesalers and retailers in a company's distribution channels.

• A)breakeven analysis
• B)promotional mix
• C)Volume objectives
• D)Institutional advertising
• E)discount pricing
• F)Creative selling
• G)Point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)penetration
• K)integrated marketing communications
• L)cooperative advertising
• M)odd pricing

---

Definitions:

Lion Grove Garden

A renowned classical Chinese garden located in Suzhou, China, famous for its intricate rockeries, water features, and historic significance.

Guan Daosheng

A Chinese poet and painter from the Yuan Dynasty, known for her bamboo paintings and for being one of the first female artists to gain recognition in China.

Bamboo Groves

Naturally occurring or cultivated stands of bamboo, valued for their aesthetic beauty and practical uses in construction, art, and cuisine in many East Asian cultures.

Ink Tones

Variations and gradations in color and depth achieved through the manipulation of ink, especially in drawing, painting, and printmaking.