What Are the Components of the Promotional Mix? Outline the Advantages

question 19

Essay

What are the components of the promotional mix? Outline the advantages of the components of the promotional mix.

---

Definitions:

Mean Absolute Deviation

The average of the absolute differences between each data point and the mean of the data set.

Root Mean Square Error

A measure of the differences between values predicted by a model and the values actually observed, expressed as the square root of the mean of these differences squared.

Seasonal Effect

A pattern observed in time-series data where changes occur at regular intervals due to seasonal factors.

Delphi Method

A structured communication technique, originally developed as a systematic, interactive forecasting method which relies on a panel of experts.