List Under What Four Conditions Firms Would Emphasize Personal Selling

question 124

Essay

List under what four conditions firms would emphasize personal selling over advertising for sales promotion.

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Definitions:

Prospective Study

A research design that follows participants forward in time to examine the relationship between specific exposures and outcomes.

Clinical Trial

A research design that tests the effects of medical treatment. Many clinical trials are randomized controlled trials that allow researchers to determine whether a new treatment is or is not effective.

Ex Post Facto Study

A research design that examines the effects of an independent variable on a dependent variable, where the study is conducted after the events have occurred.

Independent Variable

In research, a variable that is manipulated or changed to observe its effect on a dependent variable.