If the Idea of Effort Justification Is to Be Believed

question 185

Multiple Choice

If the idea of effort justification is to be believed, the best way to get people to commit to a particular group is to ____.

• A) make it somewhat difficult to join the group
• B) let everyone join, since only the dedicated will stay
• C) provide special benefits to those who join
• D) make it clear that joining carries responsibilities

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Definitions:

Ownership Utility

The value or benefit that comes from owning a product or service, above and beyond its functionality or use.

Place Utility

The value added to products by having them available at a location where they are needed or wanted by consumers.

Time

A continuous, measurable quantity in which events occur in a sequence from the past through the present to the future.

Sales Contract

A legally binding agreement between a buyer and seller which outlines the terms of sale for goods or services.