Advertisers Who Run the Same Ads Over and Over Again

question 164

Multiple Choice

Advertisers who run the same ads over and over again run the risk of causing their audiences to experience ____.

• A) advertising wear-out
• B) pluralistic ignorance
• C) convert communication
• D) sensory overload

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Definitions:

Quantity

Specifies the amount or number of a material or immaterial in numerical terms, indicating how much there is of something.

Quality

The standard or degree of excellence of something, often measured against similar things.

Relation

The way in which two or more concepts, objects, or people are connected, or the state of being connected.

Manner

Refers to the way in which an action is performed or how a particular task is executed.