Social Psychologists Distinguish Between Two Major Routes to Persuasion: Central

question 66

Multiple Choice

Social psychologists distinguish between two major routes to persuasion: central and peripheral. As described in the textbook, these terms are more or less interchangeable with the terms ____.

• A) systematic and heuristic processing, respectively
• B) implicit and explicit reception, respectively
• C) unelaborated and elaborated processing, respectively
• D) normative and informational persuasion, respectively

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Definitions:

Regression Hyperplane

In multivariate linear regression, a flat surface that best fits the data points in a multi-dimensional space, generalizing the concept of a regression line.

Independent Variables

Variables in an experiment or model that are manipulated or categorized to determine their effect on dependent variables.

Squared Vertical Deviations

Squared vertical deviations represent the square of differences between observed values and their means in a data set, often used in regression analysis to measure dispersion.

MSE

Mean Squared Error, a measure of the average of the squares of the errors or deviations, indicating the difference between the estimator and what is estimated.